Media / Blueprint The Culture ™
Blueprint The Culture™ : Amplifying Voices!
Every culture has a blueprint — let’s build it.
--- The Story Behind The Movement---
Every culture has a blueprint.
Ours just hasn’t been documented, until now.
For too long, diverse businesses have been talked about instead of talked to. We’re not props, quotas, or checkmarks; we are the innovators, the job creators, the economic engine, and the culture.
Blueprint The Culture™ exists to give the mic back to the people building from the ground up. We document the process, the lessons, the failures, the victories, the pivots, and the blueprint — so the next generation doesn’t have to start from scratch.
Blueprint The Culture™ has grown into a storytelling platform and now a weekly radio show on Mix 1080 AM WUFO / Power 96.5 FM.
Hosted by Talia Johnson-Huff, known as The MWBE Coach.
Each episode brings together entrepreneurs, creatives, and community leaders to talk legacy, culture, and business straight, unscripted, and empowering.
Blueprint The Culture ™ Artist Spotlight.
The Artist Spotlight gives independent artists, vocalists, producers, poets, and musicians a place to be heard; not just played.
If your music tells stories, shifts the energy, speaks to the culture, or reflects life, love, legacy, faith, hustle, or community, we want to hear it.
Upload your track for a chance to be featured on-air during Blueprint The Culture ™, played for thousands of listeners across WNY and beyond.
We highlight the artist, not just the song; because music is a part of the cultural blueprint too.
Clean radio edits only
(All genres welcome. No hate, misogyny, or drill content promoting harm.)
FEATURED INTERVIEWS
Blueprint The Culture™ isn’t just about cameras and interviews — it's about documenting truth.
In our premiere interview, Good Morning Buffalo anchor and investigative journalist Ed Drantch (WKBW Channel 7) joined host Talia Johnson-Huff, The MWBE Coach, to talk about why storytelling matters, why representation in media changes everything, and what it means to use your platform to highlight the people actually building Western New York.
“How can we report, if we don't know.”
— Ed Drantch
Listen Live:
Every Thursday at 11 : 30 AM EST
--- Nominate an Architect of Change ---
Know someone laying the groundwork for the next generation of success?
Every movement starts with a story — and every story begins with someone willing to build.
At Blueprint The Culture™, we highlight the entrepreneurs, educators, creatives, and community leaders who are breaking barriers and building legacies right where they stand. These are the people shaping the blueprint, not just for their businesses, but for the generations coming after them.
If that sounds like you or someone you know, we want to hear their story.
Nominate a business, leader, or changemaker to be featured on our weekly radio show or digital spotlight.
Together, we’re documenting the culture, celebrating the builders, and capturing the stories that often go untold, because this is what legacy looks like in real time.
Follow our journey, across social platforms,
Amplify Your Brand
We ensure your brand is seen by the people who matter: top-tier MWBEs, government leaders, corporate decision-makers, and key media.
Connect with Key Players
Move beyond passive marketing and engage directly with your future clients, suppliers, and partners. This is where relationships are built and contracts are initiated.
Drive Economic Equity
our investment is a powerful statement of commitment to the community, helping to close the disparity gap in Western New York.
--- Partnership Benefits ---
Invest in the Movement
Your partnership with the MWBE Conference is a strategic commitment that yields tangible, year-round returns, positioning your organization as a leader in economic equity for Western New York.
2025 SPONSORS AND STRATEGIC PARTNERS
For Media & Press Inquiries
If you are a member of the press, a media outlet, or seeking assets for a story on MWBE business media in the region, this is your resource. We are committed to working with partners to expand the visibility of our conference, our partners, and the Blueprint The Culture™ initiative.
Patterson Communications is the official PR and Marketing Firm for the MWBE Conference.