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Blueprint The Culture ™
Where Stories Become Strategy
Every culture has a blueprint — let’s build it.
WHAT WE DO?
Blueprint The Culture™ is a multi-platform media outlet.
We go beyond highlighting success; we break down how it’s built.
We talk business, mindset, money, healing, and legacy in a way that feels like the family room and the boardroom at the same time.
Every week, we make the conversation real, relevant, and usable for entrepreneurs, professionals, creators, and communities who are building their future while living real life.
Our Radio Show is Every Thursday at 11:30 AM on Power 96.5 FM WUFO
Why It Matters
In our communities, the knowledge was lived, but rarely documented.
The “blueprint” stayed stuck in our aunties, our mentors, our elders, and our experience instead of being written down and passed on.
This show exists to change that.
If we don’t blueprint it, we can’t build it. And if we can’t build it, we can’t keep it.
01
We teach the strategies nobody handed us
02
We make opportunities visible and accessible
03
We build capacity, not competition
04
We leave the blueprint behind; on purpose
How We Bring the Blueprint to Life
Radio Show
Unfiltered conversations
Video Interviews
Behind-the-build
Business Spotlights
Solutions, not just stories
Blueprint The Culture™ isn’t just about cameras and interviews, it's about documenting truth.
In our premiere interview, Good Morning Buffalo anchor and investigative journalist Ed Drantch (WKBW Channel 7) joined host Talia Johnson-Huff, The MWBE Coach, to talk about why storytelling matters, why representation in media changes everything, and what it means to use your platform to highlight the people actually building Western New York.
“How can we report, if we don't know.”
— Ed Drantch
Document the Blueprint and Make it Accessible.
--- Nominate an Architect of Change ---
Know someone laying the groundwork for the next generation of success?
Blueprint The Culture™ highlights leaders who are building businesses, shifting systems, and changing what’s possible in our communities; whether they’re well-known or working quietly behind the scenes.
If you know someone who has an amazing blueprint to share because of their impact, innovation, leadership, or lived experience, nominate them to be a featured guest on the show.
When media and community work together, access becomes a bridge; not a barrier.
Blueprint The Culture ™ Artist Spotlight.
In our communities, music has always been more than entertainment; it’s storytelling, therapy, history, and legacy.
That’s why we create space for local artists to shine and be heard.
If you make clean, radio-ready music, submit your track for airplay consideration on Blueprint The Culture™.
Because business builds culture… and culture builds business.
(All genres welcome. No hate, misogyny, or drill content promoting harm.)
Partner With
Blueprint The Culture™
Become a Show Sponsor
Your sponsorship helps us educate, empower, and equip diverse businesses and communities with real resources; not just inspiration.
Your brand gets on-air commercial reads, digital and website visibility, priority vendor/speaker placement at our events, and more.
Amplify Your Brand
We ensure your brand is seen by the people who matter: top-tier MWBEs, government leaders, corporate decision-makers, and key media.
Connect with Key Players
Move beyond passive marketing and engage directly with your future clients, suppliers, and partners. This is where relationships are built and contracts are initiated.
Drive Economic Equity
our investment is a powerful statement of commitment to the community, helping to close the disparity gap in Western New York.
--- Partnership Benefits ---
Invest in the Movement
Your partnership with the MWBE Conference is a strategic commitment that yields tangible, year-round returns, positioning your organization as a leader in economic equity for Western New York.
Follow our journey, across social platforms,
For Media & Press Inquiries
If you are a member of the press, a media outlet, or seeking assets for a story on MWBE business media in the region, this is your resource. We are committed to working with partners to expand the visibility of our conference, our partners, and the Blueprint The Culture™ Initiative.
Patterson Communications is the official PR and Marketing Firm for the MWBE Conference.